The Swatch Group: watch manufacturer profile

The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 through the merger of ASUAG and SSIH, moving to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry.

The company was founded in 1931and is based in Switzerland, with headquarters recorded at Biel/Bienne. These details are catalogued in Wikidata under item Q694107.